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Our founder, Dr. Henry Rosso, defined fundraising as “the gentle art of teaching the joy of giving.” This course goes beyond the specific tools and techniques of fundraising to teach the “amazing skills” of fundraising such as active listening, empathy, emotional intelligence, and additional others-focused skills that are central to connecting with donors and understanding their motivations.

Successful fundraising is an ongoing process. As you continue to identify new donors, you also need to maintain good relations with current donors and encourage them to repeat and increase their giving. Learn and strengthen the fundraising skills that can sustain your organization including direct mail, online giving, major gifts and special events.

Raise more money by receiving more major gifts. Consistent donors can become major donors when you effectively implement the Eight-Step Major Gifts Management Cycle. Identify and utilize your own communication strengths when meeting with donors to develop major gifts and increase your fundraising success.

In today's fast-paced digital landscape, successful fundraising requires staying ahead of the curve and utilizing cutting-edge strategies. This course is designed to equip you with advanced techniques and strategies that will elevate your organization's digital fundraising capabilities to new heights. You will gain insights into utilizing data analytics to inform and optimize your fundraising efforts. Explore techniques for analyzing donor data, identifying trends, and making informed decisions to maximize fundraising outcomes. Discover how to leverage technology tools such as AI, donor management systems, CRM software, and fundraising automation platforms to streamline your operations and enhance efficiency. You will be equipped with strategies to leverage data, utilize technology tools, innovative strategies, and personalized approaches to maximize fundraising outcomes, engage donors, and achieve greater impact for your organizations.

You have developed significant fundraising skills, and now you have been promoted to lead the fundraising team. Especially for the new leader or the fundraising executive aspiring for a leadership position, in this course, you will learn how to develop and cast vision for your fundraising operation, recruit and retain talent, continually innovate, lead through consensus, address setbacks, and hold colleagues accountable for results.

Through effective fundraising marketing, donors receive consistent, compelling messages that build trust, deepen understanding, and strengthen involvement and support for the mission, especially during times of crisis. This course is specifically designed to address the relationship between fundraisers and the marketing team. Fundraisers and the marketing team will work collaboratively to apply key marketing strategies, including developing print, digital, and event-based media to meet specific development goals. As a team you will also learn to communicate these messages to constituencies and media outlets effectively in good times and in crisis, and further develop metrics and strategies for measuring effectiveness.

This course is specifically designed for one fundraiser and one marketing team member from an organization to attend together.

In today's rapidly evolving digital landscape, email marketing and website optimization play a crucial role in the success of fundraising initiatives. This comprehensive course is designed to equip you with the knowledge and skills to harness the full potential of these digital channels, empowering you to engage donors, drive conversions, and elevate your fundraising outcomes. This course is comprised of three modules: Email Marketing Strategies, Website Optimization for Fundraising, and Donor Relationship Management. By the end of this course, you will have a comprehensive understanding of email and website strategies for effective fundraising. You will have developed practical skills to create impactful email campaigns, optimize their fundraising websites, and cultivate meaningful relationships with donors in the digital realm.

Empowering Generosity: Understanding Philanthropy & Fundraising will introduce a fresh perspective on the significance and purpose of philanthropy, inspired by the conceptual framework created by Robert Payton. Philanthropy and generosity are inherent qualities that unite us, motivating us to join nonprofit organizations and make a difference. Fundraising plays a crucial role in transforming these values into impact by providing the necessary financial support. Strengthen your leadership skills by learning how effective fundraising channels generosity into philanthropic impact.

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