Introduction to Effective Digital Fundraising

Nonprofit organizations have the opportunity to leverage a wide range of digital strategies to enhance their fundraising abilities and achieve greater impact. This course is designed to introduce you to the knowledge and skills needed to navigate and utilize these digital strategies effectively. You will explore innovative digital fundraising techniques that can expand your organization's reach, engage supporters, and generate increased support. By the end of this course, you will have the knowledge and skills to begin leveraging a range of digital strategies to expand your organization's fundraising abilities.

Certificates: Digital Fundraising

Course Details

Please review the attendance policy and cancellation/transfer policy before registering.

Schedule

The live, virtual class is held over four sessions from 2 p.m. to 5 p.m. Eastern and hosted using the Zoom platform.

The August 25-September 15, 2026 virtual class will be held on the following dates:

Session 1: Tuesday, August 25, 2026
Session 2: Tuesday, September 1, 2026
Session 3: Tuesday, September 8, 2026
Session 4: Tuesday, September 15, 2026

The January 28-February 18, 2027 virtual class will be held on the following dates:

Session 1: Thursday, January 28, 2027
Session 2: Thursday, February 4, 2027
Session 3: Thursday, February 11, 2027
Session 4: Thursday, February 18, 2027

The April 15-May 6, 2027 virtual class will be held on the following dates:

Session 1: Thursday, April 15, 2027
Session 2: Thursday, April 22, 2027
Session 3: Thursday, April 29, 2027
Session 4: Thursday, May 6, 2027

Objectives

• Understand the role and significance of digital strategies in expanding fundraising abilities for nonprofit organizations.
• Recognize various digital fundraising techniques, such as social media fundraising, email, website, influencer partnerships, and cause-related marketing.
• Gain insights into identifying and engaging with influential individuals who align with your cause and can support your fundraising efforts through strategic partnerships.
• Develop strategies for creating compelling and persuasive digital fundraising campaigns that resonate with your target audience and inspire them to take action.
• Understand the ethical considerations and legal implications associated with digital fundraising strategies, including data privacy, transparency, and compliance with fundraising regulations.
• Recognize the role that generative AI can play in your digital fundraising efforts.
• Apply the knowledge gained throughout the course to begin developing a digital fundraising strategy that incorporates innovative techniques and aligns with your organization's goals and mission.

CFRE Education Points

Full participation in many of The Fund Raising School’s courses fulfill education point requirements for Category 1.B-Education of the CFRE International application for initial certification and/or recertification.

12.0 CFRE Education Points

IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card or check. All cancellations and transfers are subject to an administrative fee of $275.