Research

Research is at the core of WPI’s mission

Women and men give differently. Our rigorous research explores these differences, deepening our understanding of why, how, where, and when women give.

Our signature series, Women Give, is a compilation of annual research reports that explore unique questions about the factors that shape gender-based giving patterns—including age, religion, income, marital status, and more.

Women Give 2024: 20 Years of Gender & Giving Trends, our latest report, is a comprehensive study based on 20 years of longitudinal data that explore how societal and economic changes—including the COVID-19 pandemic—have shaped women’s philanthropy. This landmark research highlights the resilience and adaptability of women donors and provides actionable strategies for nonprofits to deepen engagement with this vital donor group.

Fundraisers, advisors and philanthropists across the sector can use Women Give, as well as our other research reports, to evolve their strategies and advance bold, transformative philanthropy.

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What we know

Women’s wealth is rising.
Women’s share of wealth has risen considerably over the past 50 years and today they hold around 40 percent of global wealth.

Women are more likely to give.
Across income levels and generations, women are more likely to give, and give more than their male counterparts.

Women give differently.
From motivations to causes to behavior, women and men demonstrate different giving patterns.

A growing body of research

Research highlights

Our rigorous research explores why, how, where, and when women give.

See highlights

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