Email and Website Strategies for Effective Fundraising

In today's rapidly evolving digital landscape, email marketing and website optimization play a crucial role in the success of fundraising initiatives. This comprehensive course is designed to equip you with the knowledge and skills to harness the full potential of these digital channels, empowering you to engage donors, drive conversions, and elevate your fundraising outcomes. This course is comprised of three modules: Email Marketing Strategies, Website Optimization for Fundraising, and Donor Relationship Management. By the end of this course, you will have a comprehensive understanding of email and website strategies for effective fundraising. You will have developed practical skills to create impactful email campaigns, optimize their fundraising websites, and cultivate meaningful relationships with donors in the digital realm.

Certificates: Digital Fundraising

Course Details

Please review the attendance policy and cancellation/transfer policy before registering.

Schedule

The live, virtual class is held over three sessions from 2 p.m. to 5 p.m. Eastern and hosted using the Zoom platform.

The December 1-15, 2026 virtual class will be held on the following dates:

Session 1: Tuesday, December 1, 2026
Session 2: Tuesday, December 8, 2026
Session 3: Tuesday, December 15, 2026

The June 10-24, 2027 virtual class will be held on the following dates:

Session 1: Thursday, June 10, 2027
Session 2: Thursday, June 17, 2027
Session 3: Thursday, June 24, 2027

Objectives

• Understand the fundamental principles of email marketing and its significance in digital fundraising.
• Develop the skills to create compelling email campaigns, including crafting persuasive subject lines, writing engaging content, and designing visually appealing emails.
• Learn how to effectively measure the success of email campaigns, including key performance indicators (KPIs) and analytics.
• Gain insights into website optimization techniques specific to fundraising, such as creating user-friendly donation forms, incorporating storytelling elements, leveraging persuasive visuals and other design principles.
• Understand the importance of website performance optimization, including page load speed, mobile responsiveness, and navigation.
• Learn strategies for tracking and reporting donations through website analytics and donor management systems.
• Discover effective donor relationship management techniques, utilizing email and website interactions to build and nurture strong connections with supporters, including segmentation.
• Recognize the role that generative AI can play in your social media fundraising efforts.

CFRE Education Points

Full participation in many of The Fund Raising School’s courses fulfill education point requirements for Category 1.B-Education of the CFRE International application for initial certification and/or recertification.

9.0 CFRE Education Points

IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card or check. All cancellations and transfers are subject to an administrative fee of $275.