Digital Fundraising Excellence: Optimizing Strategies for Results

In today's fast-paced digital landscape, successful fundraising requires staying ahead of the curve and utilizing cutting-edge strategies. This course is designed to equip you with advanced techniques and strategies that will elevate your organization's digital fundraising capabilities to new heights. You will gain insights into utilizing data analytics to inform and optimize your fundraising efforts. Explore techniques for analyzing donor data, identifying trends, and making informed decisions to maximize fundraising outcomes. Discover how to leverage technology tools such as AI, donor management systems, CRM software, and fundraising automation platforms to streamline your operations and enhance efficiency. You will be equipped with strategies to leverage data, utilize technology tools, innovative strategies, and personalized approaches to maximize fundraising outcomes, engage donors, and achieve greater impact for your organizations.

Certificates: Fund Raising Management,

Course Details

Please review the attendance policy and cancellation/transfer policy before registering.

Virtual (Live) Schedule

The live, virtual class is held over three sessions from 2 p.m. to 5 p.m. Eastern and hosted using the Zoom platform.

The January 16-30, 2025 virtual class will be held on the following dates:

Session 1: Thursday, January 16, 2025
Session 2: Thursday, January 23, 2025
Session 3: Thursday, January 30, 2025

Objectives

• Understand the importance of data-driven decision making in digital fundraising and learn techniques for analyzing donor data to identify trends, patterns, and opportunities.
• Understand how to utilize AI to help inform your data-driven decision making and segmentation.
• Understand the concept of personalized donor experiences in the digital realm and learn strategies for creating customized donor journeys that deepen relationships and foster long-term loyalty.
• Gain insights into segmentation techniques for targeted messaging and personalized communication with donors, ensuring relevance and resonance in your digital fundraising efforts.
• Explore advanced donor stewardship practices in the digital context, including techniques for recognizing and appreciating donors, cultivating relationships, and ensuring donor retention.
• Understand ethical considerations and legal obligations related to advanced digital fundraising techniques, including privacy, data protection, and compliance with fundraising regulations.
• Apply the knowledge gained throughout the course to develop a comprehensive digital fundraising strategy that incorporates advanced techniques and aligns with your organization's goals and mission.

CFRE Education Points

Full participation in many of The Fund Raising School’s courses fulfill education point requirements for Category 1.B-Education of the CFRE International application for initial certification and/or recertification.

9.0 CFRE Education Points

IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card or check. All cancellations and transfers are subject to an administrative fee of $275.