Webinars

Webinars

The Fund Raising School offers a series of webinars for fundraising professionals. Highlighting the latest research from the Lilly Family School of Philanthropy and addressing the most pressing issues in the field, the webinars offer an affordable and unique learning experience for fundraisers of all experience levels.

Webinar Policies

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Cracking the Code: Six Messages that Drive Online Giving

MAY 14, 2026 | 12 p.m. — 1 p.m. Eastern

Featuring Dr. Abhishek Bhati
Associate Professor
Bowling Green State University

Winner of AFP’s “Wilson C. “Bill” Levis” Research Award

Price: $19.74

Effective digital fundraising requires compelling communication that inspires action. Dr. Abhishek Bhati’s research reveals the six essential messages that drive donor engagement online. Only one of those messages involves asking for a charitable gift! In this one-hour webinar you will learn how using a combination of these six messages can boost response rates, deepen donor connections, and increase your online fundraising.

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Save the date

All webinar times are from 12 P.M. – 1 P.M. Eastern

August 13, 2026

November 12, 2026