Effective Marketing for Successful Fundraising

Through effective fundraising marketing, donors receive consistent, compelling messages that build trust, deepen understanding, and strengthen involvement and support for the mission, especially during times of crisis. This course is specifically designed to address the relationship between fundraisers and the marketing team. Fundraisers and the marketing team will work collaboratively to apply key marketing strategies, including developing print, digital, and event-based media to meet specific development goals. As a team you will also learn to communicate these messages to constituencies and media outlets effectively in good times and in crisis, and further develop metrics and strategies for measuring effectiveness.

This course is specifically designed for one fundraiser and one marketing team member from an organization to attend together.

Certificates: Non Certificate Course

Important Registration Instructions

With each fundraiser staff member registration, a complimentary marketing team member registration is included. The registration form will have space for you to enter your marketing team member’s information.

Course Details

Please review the attendance policy and cancellation/transfer policy before registering.

Schedule

The live, virtual class is held over four sessions from 2 p.m. to 5 p.m. Eastern and hosted using the Zoom platform.

Session 1: Thursday, October 2, 2025
Session 2: Thursday, October 9, 2025
Session 3: Thursday, October 16, 2025
Session 4: Thursday, October 23, 2025

Agenda

Session 1: Brand, Team Building
Building a Common Vocabulary
Marketing/Development is a Team Sport
Building/Strengthening the Team

Session 2: ABCs of Marketing
All About the Customer
Build the Brand
Combining Art and Science
Case Study: Southwest Airlines
Case Study: Lilly Family School of Philanthropy

Session 3: Marketing Campaigns Part 1
Marketing Campaign Components
Sample Marketing Campaigns
Developing Your Marketing Campaign Activity

Session 4: Marketing Campaign Part 2
Developing Your Marketing Campaign Activity Continued
Pitching Your Marketing Campaign
Action Planning & Next Steps

CFRE Education Points

Full participation in many of The Fund Raising School’s courses fulfill education point requirements for Category 1.B-Education of the CFRE International application for initial certification and/or recertification.

12.0 CFRE Education Points

IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card or check. All cancellations and transfers are subject to an administrative fee of $275.