Amid Historic Declines in Donor Participation, New Research Findings Shed Light on Donor Motivations and Expectations
Today the Indiana University Lilly Family School of Philanthropy at IU Indianapolis released three new components of research in its The Giving Environment series. This second body of research within the series includes results of donor focus groups, a donor communication experiment and a donor survey, providing new insights about demonstrating donor impact, fostering empathy and the relative strength of competing donor communications channels.