First-of-its-kind Research from Women’s Philanthropy Institute Reveals What Motivates Donors to Give to Women’s and Girls’ Causes
New research released today from the Women’s Philanthropy Institute shows for the first time that women are motivated to give to women’s and girls’ causes based on personal experiences, whether positive experiences such as the birth of a child or participation in a job training program for women, or negative, such as discrimination, as well as the belief that giving to women is a powerful way to effect large-scale societal change. The report, Giving to Women and Girls: Who gives, and why, sheds light on the growing visibility of women’s and girls’ causes and is the first to explore the methods and motivations of donors to women’s and girls’ issues, including important findings for funders, advocates, fundraisers, and wealth managers.