
New Study Shows How Perceptions of Others’ Behavior Influences Giving To Women’s and Girls’ Causes
A new report from the Women’s Philanthropy Institute explores how social norms—behaviors that are common, valued, and accepted by others—influence giving to women’s and girls’ causes, and whether gender differences exist. The report, Encouraging Giving to Women’s & Girls’ Causes: The Role of Social Norms, includes a number of new findings that can help nonprofit organizations apply a social norms approach to inspire more giving.