Kickstart your journey into planned giving with this foundational course designed for fundraisers. “Planned Giving: Getting the Proper Start” covers everything you need to know to begin integrating planned giving into your fundraising program. Throughout the course, participants will explore the benefits to both organizations and donors, learn to blend major and planned gifts, and gain a solid understanding of planned giving basics. Key topics include gifts that help now and later, prospective donor identification, and effective communication strategies. The course also introduces marketing planned gifts, ethical considerations, and steps to get your planned giving program started, along with institutional readiness and action planning.