A common thread interwoven throughout the richly diverse Latine communities in the United states is a strong commitment to family, faith, and community – characteristics reflected in their patterns of giving, according to a recent report by Hispanics in Philanthropy and the Lilly Family School of Philanthropy.
The study provides new insights into dynamic patterns and long-term trends of Latine philanthropy, barriers and challenges for Latine nonprofits, and trends to watch. It emphasizes the range of diversity within Latine communities including countries of origin and/or descent, language preferences, immigration status, values, faith, wealth and education. It explores giving motivations and practices among Latine donors in the United States, including both high-net-worth and everyday donors, and examines how factors such as time lived in the U.S., language preference, and immigration status are linked to variations in rates of giving.
The researchers find that Latine donors in the United States emphasize family, faith, and local communities in their giving, which often occurs horizontally—between families and communities—rather than vertically toward organizations. Latine households are significantly more likely to engage in informal giving than non-Latine households. This tendency is present regardless of factors such as education level, age, marital status, gender, income and wealth, employment status, religion and immigration status.
In keeping with the strong commitment to family, intergenerational involvement is important among Latine high-net-worth donors. The study finds that they are more likely to involve children, grandchildren, and/or younger relatives in their giving decisions than non-Latine donors. Areas of priority for everyday Latine household’s giving aligned with those of non-Latine households: religious congregations; food, shelter, and basic necessities; healthcare and medical research; and education.
The report also includes implications for donors and nonprofit professionals:
- Family, faith, and community are important for Latine giving decisions and priorities. Understanding the central role of family and intergenerational involvement and engaging with Latine communities on strategic priorities can inform more robust stewardship practices.
- Latine focus group participants emphasized the need for Latine donors to shift from short-term crisis responses to strategic, long-term investments in Latine communities, including philanthropic engagement and education among younger Latine generations. Understanding these trends can benefit engagement with Latine donors, whose communities have demonstrated a desire to widen their philanthropic reach.
Read the report on Latine Philanthropy.