![Martin Luther King Jr. (seated, at right) watched the Shirelles perform during the Salute to Freedom benefit concert in Birmingham, Ala., August 5, 1963.](../../../../../images/news/philanthropy-matters/2024/image-web-768x7681.jpg)
When fundraising powers giving
Philanthropy made possible the March on Washington, and today asking by fundraisers, peers, and others continues to play a vital role in unleashing generosity. If we see philanthropy as the valuable risk capital of a democracy, why do we not offer the same status to fundraising as we do to giving?